TVA Productions Completes Production for Launch of
Power Technology National and International Media Branding Campaign
HOUSTON, TEXAS – August 5, 2005
Power Technology, Inc. (PWTC) today
announced that TVA Productions has completed filming and production and is now
prepared to launch a national and international media campaign that will focus
on building awareness for Power Technology and the Company's unique, patented
battery technology. The campaign is expected to begin shortly after Labor Day.
TVA Productions, located in Studio City, California (http://www.tvaproductions.com),
has a sixteen-year history of providing cost-efficient and effective media packages
for Fortune 500 companies, national brands, major advertising agencies, emerging
companies and newly launched products with customers including Lexus, Sony,
Textron, Vivendi Universal, Westinghouse, Ogilvy, and Hill & Knowlton. TVA
team members have won over 40 Golden Mike, Addy, Emmy, Clio, Telly and Aegis
awards. TVA has guaranteed Power Technology a minimum of 24 live or pre-recorded
nationally televised interviews during the course of the eight-month contract.
TVA Productions Home Page Under this program, TVA will assist Power Technology
in expanding the awareness of PWTC within the business community and to the
general public both nationally and internationally. TVA will also focus on building
name brand awareness in the business community for Battery Technology and the
patented Power Technology intellectual property assets for green ``low lead
content'' batteries.
The ``media branding'' program is
designed to build brand awareness with the public and business community by
mass dissemination of information on TV, print, radio and the Internet.
TVA guarantees a minimum of 22,000
editorial placements, 100,000 eBroadcasts, and 2,000 Internet Video Streams,
all generating an estimated 43 million viewer impressions.
The program includes a broadcast-quality
90-second narrated Video News Release, followed by up to 13 minutes of B-Roll
and Sound Bites, distributed via satellite and Beta Broadcast Masters for inclusion
on national and local news programs and talk shows. Also included is a 2-8 minute
segment designed for national TV newsmagazines such as ``Business World News,''
``Entertainment World News,'' numerous consumer periodicals and ``BTV - Business
Television.'' To target radio audiences, a 30-60 second radio news release will
be professionally recorded and distributed in script form and on CD to 6,600
radio stations for use on regular news, music and talk shows.
About Power Technology: Power Technology,
Inc. is a research and development company that is engaged in activities regarding
alternative battery technology using patented, ultra light materials with up
to 50% less weight and significantly less lead content than conventional batteries.
The Company is in the early stages of commercializing its battery technology,
and intends to introduce its batteries for sale in 2005.
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